Digital conference – speaker Wim Verbeke

Advisory board 5 Prof. Wim Verbeke, Agro-Food Marketing and Consumer Behaviour, University of Ghent (Belgium)

Wim Verbeke (50 years) is professor of agro-food marketing and consumer behaviour at Ghent University in Belgium. He has a complimentary background in natural (Bioscience Engineering; Applied Biological Sciences) and social sciences (Marketing Management). He is involved in academic teaching and scientific research in the field of economics, food marketing, food policy, market research and consumer behaviour.

His expertise covers food producer and consumer science, stakeholder, producer and consumer decision-making, perception and acceptance of agriculture and food production technologies, products or product concepts. As a scientist, Wim has been recognised as a Clarivate Analytics Highly Cited Researcher in Agricultural Sciences.